Remote As a Digital Marketing Manager/Director, you will be the driving force behind our diverse digital marketing initiatives for domestic and international clients. Your role is multifaceted, encompassing content marketing for outsourcing clients, social media influencer marketing, as well as programmatic and affiliate marketing strategies. You will be instrumental in creating engaging and culturally relevant digital campaigns that resonate with our global audience. This position offers a unique opportunity to influence our digital footprint and foster strong, lasting relationships with clients and partners worldwide.
Key Responsibilities:
Digital Strategy Development:
Formulate comprehensive digital marketing strategies tailored for domestic and international clients, incorporating content management, social media influencer marketing, programmatic advertising, and affiliate marketing.
Collaborate closely with clients to understand their goals and objectives, ensuring digital initiatives align with their vision.
Content Management for Outsourcing Clients:
Oversee content creation, curation, and distribution for outsourcing clients, ensuring high-quality and culturally sensitive content.
Manage content calendars, ensuring timely and relevant delivery of articles, blog posts, videos, and social media updates.
Social Media Influencer Marketing:
Identify and collaborate with social media influencers globally, fostering partnerships to promote products or services effectively.
Develop creative influencer marketing campaigns that align with client objectives, driving brand awareness and engagement.
Programmatic Advertising:
Plan, execute, and optimize programmatic advertising campaigns, leveraging data-driven insights for targeted audience segmentation.
Implement real-time bidding and other programmatic techniques to maximize ROI and enhance brand visibility.
Affiliate Marketing:
Develop and manage affiliate marketing programs, cultivating partnerships with affiliates to drive traffic and sales.
Monitor affiliate performance, analyze conversion data, and optimize strategies for increased revenue generation.
Data Analysis and Reporting:
Utilize advanced analytics tools to track and analyze KPIs for all digital marketing channels, providing regular reports and actionable insights.
Collaborate with the data analytics team to gain deeper insights into customer behavior, optimizing campaigns for better performance.
Client Relationship Management:
Act as the primary liaison between clients and the digital marketing team, ensuring clear communication and client satisfaction.
Provide regular updates on campaign performance, presenting data-backed insights to clients, and suggesting strategic improvements.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in digital marketing with a focus on international markets and expertise in content management, social media influencer marketing, programmatic advertising, and affiliate marketing.
Strong understanding of SEO, paid advertising, and social media marketing trends.
Proficiency in digital marketing tools such as Google Analytics, SEMrush, social media management platforms, and programmatic advertising platforms.
Excellent communication skills, both written and verbal, with a keen eye for detail.
Analytical mindset and a passion for data-driven decision-making.
Experience working with international clients and multicultural teams is a plus.
Benefits:
Competitive salary and performance-based bonuses.
Flexible working hours and opportunities for remote work.
Professional development and training programs.
Collaborative and dynamic work environment in a growing start-up.
If you are an innovative and results-driven digital marketer with expertise in content marketing, social media influencer marketing, programmatic, and affiliate marketing, we invite you to apply. Join us in shaping the digital landscape for domestic and international clients, influencing market trends, and driving our start-up’s global success.